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Tough Enough to Wear Pink

Each year in the United States, approximately 170,000 cases of breast cancer are found, with 1-2% of those being in men. Nearly 40,000 deaths occur in relation to those cases.

As part of their push for injury and illness prevention in addition to firefighting and fire prevention, Rio Rancho firefighters will once again be "Tough Enough to Wear Pink.”  Each year, Rio Rancho’s bravest wear pink t-shirts on-duty and also sell them at different businesses throughout Rio Rancho in support of breast cancer awareness and research.

This year, the Rio Rancho Fire and Department, Sandoval County Fire Department, Corrales Fire Department, and the town of Bernalillo Fire Department have teamed up for  this initiative.  All funds raised benefit cancer research.  This program is in conjunction with the Cowboys for Cancer Research in Las Cruces, NM.

Breast cancer affects women, men, and children and it does not discriminate as to age.  Approximately 1 in 8 women will be diagnosed in their lifetime, and about 1 in 35 will die from it. There are currently over 2.5 million cancer survivors in the United States.

This will be the seventh year that Rio Rancho has participated in this effort, and the goal is to beat last year's sales of just over $10,000. T-shirts will be available at all Rio Rancho Fire Stations, on all fire engines and ambulances, the cashiers' area on the first floor of Rio Rancho City Hall (3200 Civic Center Circle). and at various events throughout the month of October.  The t-shirts come in all sizes from youth x-small to adult 5x, as well as two color options (pink and blue). The cost is $10 for short sleeve and $15 for long sleeve.  

The department is also restoring an old fire engine to use in the fight against breast cancer to raise awareness.  The engine has been painted it pink and donations to finish the restoration are being accepted.


                                    picture of person where pink t-shirt

City fire stations locations, where t-shirts will be available, include:
Station #1: 2810 Southern Blvd.
Station #2: 1490 Cherry Road
Station #3: 1650 Riverside Drive
Station #5: 5301 Santa Fe Hills Blvd.
Station #6: 3125 Mariposa Parkway
Station #7: 641 Rockaway Blvd.